At the grassroots level, The Eat-Clean Diet® started when the then overweight Tosca Reno was offered a challenge by her late husband, Robert Kennedy – fitness publishing icon, to shape up and enter a bodybuilding contest. He taught her how to “eat clean” like the rest of the bodybuilding community. Tosca accepted the challenge and within 2 years was competing in her first show. During her transformation, other women constantly approached her wondering how she did it. It was from this interest that Tosca decided to write The Eat-Clean Diet®. It has since become an international bestseller with over 2 million copies sold.